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How-to Ebook Excerpt:
Create Killer Ebooks and Sales Letters



Excerpt:  Chapter 3 of 18

The Steps At-a-glance

Step #1: Decide on your ebook topic,  usually something you already know quite a bit about. Next, homework. Learn the information products that are considered hot sellers in your category and why. Do this by browsing the search engines, forums and ebook sales sites such as Clickbank and eBay. Save and file the best of it.

Step #2: Rewrite the content yourself, hire a ghostwriter, or buy existing ebook content (called PLR) that’s sold online to make it easy for you. You can easily and inexpensively purchase rights to use ebook material others have written, customizing it to completely make your own. Much more about this is later.

Step #3: Obtain feedback on your ebook product. Always have a few people read the work before you release it publicly. This can be a friend, co-worker or someone online you trust. If a member of your target audience gives it a read for you, that’s even better. Ask them to write a testimonial about how great your book is, and use these comments and endorsements in your marketing material.

Step #4: Decide whether you’ll market the ebook on your existing website, or if it deserves its own separate site. The best practice, however, is to establish a separate website or mini-site. If you don’t currently own a website, two of the more popular, affordable and easiest sources are www.GoDaddy.com and www.HostGator.com.

Step #5: Some people write their own marketing and sales copy; others hire an expert to get this done best. If not well written and presented, you’re sabotaging your chances of making sales. More about sales copy is in a subsequent chapter.

Step #6: Create your marketing plan and implement it. Using strong SEO (search engine optimization) techniques on your book’s sales site is crucial, but so is networking offsite to drive even more traffic your way. Some spend money to advertise online, even if it’s $200 to start. Of course, some infopreneurs spend little to nothing and their wares still sell well. But if possible, at least start with Google AdWords.

There’s more involved to give ebook publishing your absolute best shot, but this provides a basic overview. Most of these activities are covered in detail in subsequent chapters. For the skinny on ebook marketing, look for an entire ebook due out July 2008!

Once you get started "ebooking," you’ll enjoy the process. Just keep working strategically and know when to hire help if your time/expertise in a given area is limited.


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