7 Pricing Strategies to Move the Needle on Sales

Price – it’s likely the most important component of any entrepreneurial or small business marketing effort. When times are good, setting prices that resonate with targeted consumers is tricky. So in recessionary times, testing for optimal pricing, price reductions, and new pricing strategies become urgent matters for most.

Are You Leaving Money on the Table With These Two Common Mistakes?

Are you getting enough income? Do you wonder how it is that other entrepreneurs seem to be able to get all the business they want while you struggle in relative terms?

Media Relations 101 – Sarah Palin Video Turkey

Not sure how to classify this Sarah Palin video where she adopts a presidential posture and pardons a turkey prior to Thanksgiving. The media relations professionals and text books may start pointing to this one to illustrate how not to do an interview. Then again, one could argue that a whole library of Sarah Palin [...]

The Difference Between a Strategy and Tactic?

A few weeks ago, I wrote about the importance of creating or updating your strategic marketing plan in today’s tough economy. It was a lengthy post, fleshing out the components of a marketing plan. I mentioned I’d follow-up that post with a close look at strategies and tactics. So, here we go!
What exactly is a [...]

Twitter – A Novel Idea (Literally!)

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Calling all writers with a hot fiction book or manuscript needing promotions. Get a load of this out-of-the-box way to get exposure for your book on Twitter. It’s pretty fascinating; I learned about it on Darren Rowse’s (Problogger) Twitter-centric blog.

Darren says a few Twitter members are “publishing” their novels through Twitter tweets. [...]